Eliza Sweet, Copywriter
(backstory)
| Facts of life: Eliza Sweet, Copywriter |
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| Past life: Mgr. of Communications for Praxair Inc.; PHH Corp. |
| Good
life: Owner, Word Association. Est. 1998. |
| Spice of life: Variety of clients; Fortune 500 to start-ups |
| Mission in life: To write attention-getting, clear, persuasive, fun copy |
| Theory of life: "Try to relax and enjoy the crisis." Ashleigh Brilliant |
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