The Great A&P Tea Company, Paterson, NJ

 

Projects: Newsletter, Brochure, Training Manual, Executive Communiqués

 

 Example: Letter to employees after 9/11 tragedy

 

Sound bite: 

"In the aftermath of the terrible events of September 11th, I am reminded that the foundation of our business, and the tie that binds us together, is community. The awful tragedy that has befallen our country, our company family and the customers we serve has shaken us all. Yet, in the face of personal grief - and in some cases impossible obstacles - the A&P community has risen to provide vital help on this terrible occasion..."

 

 

 

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